This is a play of mind to do, did not expect Tencent business mailbox has become a very high-star products.

 

"E-mail has become a new strategic product Tencent," Tencent recently e-mail the relevant responsible person said in an interview, "since the formal on-line charges, just six months to break through the billion in revenue."

 

This reporter learned that Tencent e-mail from the introduction of the implementation of free strategy in 2012, began to try fees last year, just one year, then those who later, became the largest user e-mail brand, the number of users reached 700 million, The number of enterprises reached 38 million, revenue of more than 100 million yuan.

 

Has been able to achieve such a rapid development in the short term, there is no doubt inseparable from the behind the "seven-star" team. The leader of Tencent E-mail is a low-key mysterious "WeChat father" Zhang Xiaolong, as the earliest development of e-mail products in China, Zhang Xiaolong led the team in all aspects of the mailbox field - from the software to the cloud service and cloud Service has a deep technical accumulation.

 

E - mail market a new overlord

 

According to iResearch recently released a "China's outsourcing enterprise e-mail market development research report" shows that Tencent e-mail, Netease e-mail users have been in the size of the first and second position.

 

"Tencent business is mainly 2C, but this is the company 2B has always wanted to enter a field, because larger than the personal market, but has not found the entry point, but we believe that the mailbox is a good starting point, the most likely Become a basic platform services. "Tencent e-mail product director Chen Feng said in an interview.

 

The report said that the current enterprise mail market has exceeded the entire output value of 1 billion yuan, an annual increase of 33%. With the continuous deepening of information technology construction of small and medium enterprises, E-mail market size will continue to expand. According to reports, China is currently engaged in enterprise mail products and services of not less than 40 manufacturers. In recent years, with the Internet giants to join, the competitive landscape is changing.

 

2009 began to push the mailbox of the enterprise Tencent be a latecomer in this area. Because of this, it was positioned as the market's "spoiler." Chen Feng has a different interpretation: "As a latecomer to the mature market, we do not want to keep pace with the so-called 'spoiler', in fact, more of a change, innovation, we hope that through continuous innovation and healthy competition, improve the entire enterprise Market quality of service, this is our greatest vision. "

 

Ereli Consulting Industry Research Associate Director Jinnai Li believes that Internet companies in the enterprise mailbox to catch up with the two years of SMEs in the process of accelerating the information are inseparable, its customers are largely concentrated in the small and medium enterprises; cloud computing, large data And other technology development, but also makes its communications, social products can be integrated into the mailbox, which is the lack of traditional manufacturers.

 

"The most important thing is that Internet companies for the use of Internet thinking, with real-time communication with the user, real-time feedback on user feedback, making the product to the greatest extent possible to meet user needs." Jinnai Li said. Tencent enterprise e-mail has been opened up with WeChat and other communication tools docking, which will greatly enhance the enterprise customers experience.

 

To seize the commanding heights of information security

 

Authoritative data show that from the user's overall demand, as of 2011, the national use of e-mail users about 246 million; to the end of 2012, the national use of e-mail users reached 251 million. While the country more than 500 million use of enterprise e-mail accounts for only about 10% of the number of enterprises around the country, there are 90% of the enterprises do not use business-mail. It is not difficult to see that enterprise mailbox development space is still very large, user demand is also to maintain high growth.
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